One-hit wonders

Posted March 2010

It seems a fluid, single movement is having a moment because American brand Belvada has also just brought to market a one-handed mascara wand. With a push of the thumb the wand appears, leaving your other hand free for other things (most probably, holding a mirror in the back of a taxi).

Max Out Your Lashes

Posted in April, 2010

Spring is a great excuse to invest in a new mascara. I’ve just discovered Belvada Mascara (I, £19.99, from - the wand is built into the tube which coats the brush from root to tip. The short brush is easy to control and you don’t need to pump the wand, so it dries out far less quickly than your usual mascara.